Our Strategic Plan

The Strategic Plan establishes TCA‘s goals, strategies, and tactics in 3-to-5-year cycles. The Strategic Plan reflects TCA‘s motto, mission, vision, and values. It provides a roadmap to guide TCA Board and Senate decisions as they allocate resources and prioritize initiatives. As the current Strategic Plan winds down, TCA is engaging volunteer leaders and members in a dynamic and collaborative process to establish the FY 2023 – FY 2028 Strategic Plan. For additional information, contact info@txca.org

Strategic Directions

Engaging & Developing our Members 

Strengthening TCA's Message

Increasing TCA's Value


  • TCAs investments will reflect professional counselors interest, priorities, and demographics.
  • TCAs marketing, social media presence, and engagement with counselor educators will recruit and retain more than 25% of all professional counselors and students in Texas. 
  • TCAs organizational structure will reflect the geographic, demographic, and professional interests of Texas professional counselors.  

Our Motto

Professional counselors committed to leadership, advocacy, and the promotion of professional excellence.

Our Mission

TCA leads, educates and advocates to advance the counseling profession, to increase access to professional counselors, and to promote wellness.

Our Vision

TCA is the trusted resource and voice for professional counselors in Texas.

Our Values

  • Accountability
  • Advocacy
  • Communication
  • Professionalism
  • Respect
  • Unity