Our Strategic Plan

TCA will undergo a stategic planning process every three years. This is done to set the organizations priorities and focus. Our current Strategic Plan is set in place through our 2021 Fiscal Year. If you have any questions about this page, let us know my emailing info@txca.org.

Strategic Directions

Engaging & Developing our Members 

Strengthening TCA's Message

Increasing TCA's Value


  • TCAs investments will reflect professional counselors interest, priorities, and demographics.
  • TCAs marketing, social media presence, and engagement with counselor educators will recruit and retain more than 25% of all professional counselors and students in Texas. 
  • TCAs organizational structure will reflect the geographic, demographic, and professional interests of Texas professional counselors.  

Our Motto

Professional counselors committed to leadership, advocacy, and the promotion of professional excellence.

Our Mission

TCA leads, educates and advocates to advance the counseling profession, to increase access to professional counselors, and to promote wellness.

Our Vision

TCA is the trusted resource and voice for professional counselors in Texas.

Our Values

  • Accountability
  • Advocacy
  • Communication
  • Professionalism
  • Respect
  • Unity